At Adacta, we are known for innovative, award-winning insurance software solutions, a result-oriented mindset, and a flexible workplace. We’re seeking an experienced demand generation person to join our marketing team.

As a demand generation specialist, your primary goal will be to drive awareness and interest in Adacta’s products or services, thus creating demand.

Our ideal candidate is fluent in strategizing, developing, and executing campaigns that increase market awareness of the company's products or services and ultimately generate sales leads. In your role, you will collaborate with the marketing and sales teams to lead, develop, and manage organic and paid campaigns.

This role requires strong digital and communication skills and an understanding of the latest trends in multichannel marketing.

Once you’re here, you will:

• Plan and execute multi-channel marketing campaigns (focus on digital) that drive demand and lead generation
• Work closely with other marketing teams, sales, and product teams to develop and refine lead-generation strategies
• Develop different messaging, coordinating the production of creative assets (photo, video), running and optimizing ads on multiple platforms, and presenting monthly metrics reports
• Monitor and analyze campaign performance and adjust strategies as necessary
• Manage marketing automation and lead management processes
• Develop and implement targeted marketing strategies for specific customer segments
• Plan, execute, and coordinate organic and paid campaigns (PPC, social, e-mail, video, SEO, Google Ads, LinkedIn Ads)
• Contribute to content marketing strategies and campaigns

Qualifications:

• At least three years of experience in a similar position (IT industry or B2B marketing)
• Proven experience in a demand generation or digital marketing role
• Knowledge of lead generation and customer acquisition strategies
• Strong analytical skills to evaluate marketing campaigns
• Proficiency with marketing automation and CRM tools
• Excellent communication and project management skills
• Excellent English, German is an advantage

The following skills would be nice to have, but are not formal requirements:

• Experience in the insurance industry or another field of financial services

What we offer

Aside from tech opportunities, we offer a wide range of benefits.

Highlights 1.0

• All the latest tech you need
• Skip the commute and work remote
• Guided Mentorship program
• Educational budget based on your career development plan
• Start the day properly with fresh fruit
• Stay refreshed: get juice, bubbly drinks, tea, coffee
• Keeping your inner child alive with our game room, bikes, monthly game challenges and much more
• Modern offices with a great view and free parking.

Find a career path. Not just a job.

Sounds good? If you want to learn more Send us your application online and we’ll get back to you soon.

Demand Generation Specialist (B2B) (M/Ž)
Zaželene so izkušnje s področja digitalnega marketinga. Sklenitev delovnega razmerja nudimo za nedoločen delovni čas s šestmesečnim poskusnim delom v podjetju ADACTA d.o.o., Ljubljana. Rok prijave do 30.11.2024.